On Demand | Nudges to Drive Organizational Change

The philosophy of nudges and the ability to nudge people toward desired behaviors has skyrocketed in popularity.

As new technologies make it increasingly easy to target segments of your workforce, organizations can adapt and provide support to what they most need. 

Dr. Scott Brooks dives into the latest technology, research, and customization to make nudges impactful for organizations by covering:

• What makes an impactful nudge
• How to elevate them beyond "smart reminders"
• Ensuring they're strategic and effective for your organization
• Using them to create meaningful change
• How to implement nudges in employee listening programs

Some key takeaways from the webinar include: 

Nudges need to be simple, focused on specific behavior, not mandated, and grounded in science. Ultimately nudges help individuals live up to their own best intentions.

Given that nudges need to be optional, ways of influencing behavior is often grounded in setting up choice architecture to promote behavioral change in a predictable way without removing options or changing the incentive(s).

Nudges should be used with specific behavioral outcomes in mind. Some typical employee listening examples include: reviewing a report, setting a goal, and using a resource, etc.