The Power of Organizational Storytelling: Making Change Messages More Compelling

Stories are powerful tools that can help capture your audience’s attention, help them understand your point of view, and influence decision-making. Storytelling based on data – employee surveys, HR metrics, or other topics your analyses might cover – is particularly important yet challenging. At this informative webinar, Dr. Scott Brooks will discuss the importance of storytelling and give concrete examples that illuminate how to do it well.

Author

Scott Brooks

Dr. Scott Brooks is a Partner and Vice President of Consulting at OrgVitality. With twenty years of experience, he consults with organizations and individuals to drive strategic change based on surveys, HR metrics, and research that illuminate the connections between leadership, operations, customer loyalty and business results. He is the co-author of Creating the Vital Organization: Balancing Short-Term Profits with Long-Term Success. Scott holds a Ph.D in Industrial and Organizational Psychology from The Ohio State University and a Bachelor of Arts from Cornell University.